Negocios

Aquí encontrarás el vocabulario de los negocios; transcripción fonética, significado, como marca, llamada en frío, trato, demanda, etc.

Vocabulario empresarial esencial

Brand, cold call, deal

  • Brand /brænd/: A design, logo, sign, symbol, phrase, slogan, color, or style combination creates a mental image of a product and defines or distinguishes it.

For example, branded clothing is frequently more expensive than unbranded clothing.

  • Cold call /ˌkoʊldˈkɑːl/: Cold call occurs when you contact or visit a customer to sell them something they have not requested. 

For example, you must be willing to make cold calls.

  • Deal /diːl/: A deal is formed when two parties agree to buy, sell, or swap a commodity.

For example, one company may enter into a sales agreement with another.

  • A deal also refers to a transaction that was “fair value” or cost less than expected. 

For example, it is considered a good deal. 

Demand, fire, forecast

  • Demand /dɪˈmænd/: An economic theory that considers a customer’s tendency to purchase a product based on the price tag.

The higher the cost, the lower the demand for a commodity. The opposite is also true: as prices fall, so does demand.

  • Fire /faɪr/: To fire a work means to inform them that they are no longer employed by the company – to put an end to their employment. It usually occurs when an employee has been disrespectful to the company or another employee.

For example, if a worker consistently arrives late for work, he or she may be fired. 

  • Forecast /ˈfɔːr.kæst/: To forecast something entails making predictions about what might happen in the future.

For example, an economist might forecast (predict) a drop in interest rates or a company might forecast revenue for the coming year.

Forecast, HR, IPO

  • Forecast /ˈfɔːr.kæst/ (noun): A piece of writing that predicts what will happen in the future.

For example, the company’s revenue forecast appeared to be optimistic.

  • HR /ˌeɪtʃˈɑːr/: HR is an abbreviation for Human Resources. It refers to both the employees of an organization – the company’s human resources – and the department in charge of the company’s human resources.

For example, Human Resources are usually in charge of hiring and firing employees.

  • IPO /ˌaɪ.piːˈoʊ/: It is an abbreviation for an Initial Public Offering, in which a company raises funds for the first time by selling shares to the general public. 

For example, Facebook’s initial public offering (IPO) was one of the largest in history.

Join venture, pivot, launch

  • Joint venture /ˌdʒɔɪnt ˈven.tʃɚ/: A business partnership in which two companies agree to work together to achieve a common goal.

For example, communication firms frequently form joint ventures to broaden their reach or enter new markets. 

  • Pivot /ˈpɪv.ət/: The noun pivot can also be used as a verb. It refers to a strategy shift that occurs when a new company realizes to succeed, it must take a different path.

For example, Groupon began as a fundraising platform before pivoting and focusing on applying the same concept to supplier discounts, which proved to be far more fruitful.

  • Launch /lɑːntʃ/: To launch something means to make it known about it and make it available for purchase.

For example, customers frequently camp out in front of Apple stores for a few nights before the release of the company’s newest product.

Perk, quote, resign

  • Perk /pɝːk/: A perk is a bonus that you receive added to your salary when you work for a company.

For example, Disney employees frequently receive discounted or free admission to Disneyland.

  • Quote /kwoʊt/: It refers to a company informing a customer of the amount of money they would be required to pay for the company’s services.

For example, a builder might estimate the cost of constructing a house for someone at $220,000. The builder provides a quote to the person.

  • Resign /rɪˈzaɪn/: To resign means that you must notify your employer of your intention to use it.

For example, a man stepped down last week after a disagreement with his employer.

Shareholders, slogan, startup, strategy

  • Shareholders /ˈʃerˌhoʊl.dɚ/: Shareholders are individuals who own shares or a “bit” of a corporation.

For example, when you purchase stock in a company, you become a shareholder in that company.

  • Slogan /ˈsloʊ.ɡən/: A slogan is a short term used in brand advertising. Customers will remember and recognize a memorable slogan.

For example, “Just do it” is Nike’s slogan. “I’m enjoying it,” McDonald’s says.

  • Startup /ˈstɑːrt.ʌp/: A startup is a brand-new company that has just begun operations.

Silicon Valley in the United States is home to a large number of startups.

  • Strategy /ˈstræt̬.ə.dʒi/: A strategy is a plan for achieving a goal or a target.

For example, companies may use an acquisition strategy to expand their operations by acquiring similar businesses in other regions.

Strike, supply, target market, tender

  • Strike /straɪk/: To strike are actions taken as a result of unfavorable working conditions.

For example, employees strike in English when they want more money or better working conditions.

  • Supply /səˈplaɪ/: An economic theory that seeks to strike a balance between the number of goods produced and the number of products desired by the general public.

If the supply exceeds the demand, the price of the product must be reduced. If supply falls short of demand, prices may rise.

  • Target market /ˈtɑːr.ɡɪt ˈmɑːr.kɪt/: The target market is the group of people to whom the product is marketed. 

For example, Rolex watches are marketed to wealthy men over the age of 35.

  • Tender /ˈten.dɚ/: A tender is a procedure in which a government or large organization invites bids for a project from interested parties. 

For example, tendering is a common method used by governments to select private firms for projects.

Venue capital, wholesaler, USP

  • Venture capital /ˈven.tʃɚ ˈkæp.ə.t̬əl/: It is a type of financial assistance given to startups and small businesses that investors believe have the potential for long-term growth.

For example, when WhatsApp was sold, Sequoia Capital, a venture capital firm, invested $60 million in the company and received $3 billion in return for its initial investment.

  • Wholesaler /ˈhoʊlˌseɪ.lɚ/: A wholesaler is a person or company that purchases large quantities of goods, stores them in a warehouse, and then resells them to other businesses.

For example, ordinary convenience stores buy their goods from a wholesaler rather than the manufacturer.

  • USP /ˌjuː.esˈpiː/: It stands for Unique Selling Point, which is a characteristic of a product that distinguishes it from similar products on the market.

For example, Toms Shoes’ USP is that for every pair of shoes purchased, they donate a new pair to a child in need.